With North York General, our goal was to establish a new brand identity for their upcoming charity campaign, Love of Animals. This proposal involved executing collateral, market analysis and and multi tiered implementation stage for the campaign. Our plan focused on developing this charity event within 12 weeks with a goal of raising $20,000 through donations, primarily through an online site. Our content specialist produced collateral to build on interest of the local community and towards the specified demographics desired by the NYGH.
The samples shown illustrate a comprehensive overview of our presentation. We started our research with an analysis of key demographics, followed by developing concept imagery to tie into the overall theme of the fundraiser. The proposal become a positive foundation to build on the Love of Animals campaign moving forward.