Strategy, Marketing, Brand Development
2011 – 2012
Jack Astor’s is SIR Corp’s flagship restaurant. More than that, it is fun filled and full of personality. Our goal was to consult and produce content for the promotional campaigns. We worked hand in hand with head office executives and created some iconic branding. After the executives gave us their opinions on the DO’s and DON’Ts, we met with the GM and front line staff to get more opinions. We love the front line research approach. This helped produce some collateral that had staff influence and catered to up and coming trends seen at the ground level.
All in all, a humbling and rewarding experience for everyone involved.